A brand identity is not just a logo. A logo is one component of a system. The system includes the typefaces, the colour palette, the spacing logic, the voice and tone, and the rules for how all of these things work together across different contexts: business cards, social profiles, signage, packaging, digital interfaces.
We design brand identities from a strategic foundation. Before any visual work begins, we define what the brand should communicate, who it is for, and what it needs to distinguish itself from. This sounds basic, but most brand identity projects go wrong because this foundation was never properly established.
Our delivery includes the logo in all required formats, the full brand guideline document, and a set of applied examples showing how the identity works in real contexts. Everything is delivered in vector format and organised by use case.
- Brand strategy brief
- Logo design (primary, secondary variants)
- Colour system with usage rules
- Typography system (print + digital)
- Brand guidelines document (PDF)
- Application examples
- Full vector source files (AI, SVG, PDF)
- Web-optimised exports (PNG, WebP)
This service focuses on visual brand identity. It does not include website design, social media content creation, or print production.