Redesign projects often fail because the brief is wrong. The client says they want a visual refresh, but the actual problem is navigation or content structure or the mobile experience. Spending money on new colours and fonts does not solve structural problems.
Our digital redesign process starts with an audit. We review the existing site against a set of criteria: information architecture, conversion path, mobile experience, content hierarchy, and load performance. We identify the real problems, not the symptoms, and document our findings.
The redesign is scoped from the audit findings. Some projects need a full rebuild. Some need targeted fixes to specific pages. We recommend what is necessary, not what is most expensive.
What is included
- Full site audit (UX, content, mobile, conversion)
- Audit findings document with prioritised recommendations
- Information architecture review and proposals
- Full redesign based on audit scope
- Mobile-responsive variants
- Revision rounds per package
- Developer specifications and handoff
Delivery timeline
Audit delivered within 5 business days. Redesign from 10 to 20 additional days depending on scope.
Important note:
The audit phase is always completed before design work begins. This ensures the design is solving the right problems.
The audit phase is always completed before design work begins. This ensures the design is solving the right problems.